TITLE

High-tech demands own new product plan

AUTHOR(S)
Clugston, Chris O.
PUB. DATE
December 1995
SOURCE
Electronic News;12/4/95, Vol. 41 Issue 2094, p33
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Asserts that high-technology electronics companies are relying more than ever on new products as a source of growth and profits. Features of the industry's product-planning environment in 1995; Death-rate of new-product ideas; Comparison of traditional and technology-based models of product planning.
ACCESSION #
9512117521

 

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