TITLE

Syndicated research still raises questions

AUTHOR(S)
Hochwald, Lambeth
PUB. DATE
October 1995
SOURCE
Folio: The Magazine for Magazine Management;10/15/95, Vol. 24 Issue 17, p27
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the reliability of readership studies in the United States. Questions concerning the methodology of the Simmons Market Research Bureau; Value of syndicated research in general; Cost of surveys.
ACCESSION #
9512063077

 

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