TITLE

Will global products dominate world markets?

AUTHOR(S)
McGrath, Michael
PUB. DATE
September 1995
SOURCE
Design News;9/25/95, Vol. 51 Issue 18, p212
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Analyzes the competitive advantage of global products in the world market. Mapping global barriers; Research and development; Designing products for global markets; Degree of commonality in product design; Regional product and global product; Building global product strategy.
ACCESSION #
9512056707

Tags: COMMERCIAL products;  INTERNATIONAL trade

 

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