TITLE

Wireless windfall

AUTHOR(S)
Tyrer, Kathy
PUB. DATE
November 1995
SOURCE
Adweek Western Edition;11/6/95, Vol. 45 Issue 45, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Western Wireless' selection of Borders, Perrin and Norrander of Portland, Oregon to handle its advertising account. Budget allocated for campaign; Borders' plan to help Western Wireless move into the personal communications services.
ACCESSION #
9512014371

 

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