TITLE

Sport-ute strategy

AUTHOR(S)
McElroy, John
PUB. DATE
October 1995
SOURCE
Automotive Industries;Oct95, Vol. 175 Issue 10, p156
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the opportunity for the truck segment of the automobile industry in the United States to shift the market share. Popularity of sport utility vehicle (SUV); Need to improve ride and handlind; Development of a line of lower priced SUVs.
ACCESSION #
9511266570

 

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