TITLE

MPBA: The region is the focus

AUTHOR(S)
Kinsella, Bridget
PUB. DATE
October 1995
SOURCE
Publishers Weekly;10/16/1995, Vol. 242 Issue 42, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the annual Mountains and Plains Booksellers Association (MPBA) trade show held in Denver, Colorado from September 22 to 24, 1995. MPBA board's presentation of a prototype of its regional marketing kit; Discussion on publishers' increased use of telemarketing to reach smaller stores; Bookseller attendance.
ACCESSION #
9510312203

 

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