TITLE

RD, Avon Products combine for int'l marketing

PUB. DATE
October 1995
SOURCE
Publishers Weekly;10/9/1995, Vol. 242 Issue 41, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the formation of a marketing alliance between Reader's Digest and Avon Products aimed at testing the sales of respective products through each other's distribution channels. Terms of agreement; Length of market testing operations.
ACCESSION #
9510233947

 

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