Cognitive and affective determinants of fan satisfaction

Madrigal, Robert
July 1995
Journal of Leisure Research;1995, Vol. 27 Issue 3, p205
Academic Journal
Proposes a structural model that examines the direct effects of three cognitive antecedents on fan's tendency to the basking in reflected glory (BIRG) phenomenon and their level of enjoyment as a result of watching the game. Direct effects of basking and enjoyment on satisfaction; Expectancy disconfirmation; Fan's identification with the sports team; Quality of the opponent.


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