TITLE

Hot media buy: The farm report

AUTHOR(S)
Spiegler, Marc
PUB. DATE
October 1995
SOURCE
American Demographics;Oct95, Vol. 17 Issue 10, p18
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Examines the popularity of `AgDay,' a television news show targeting the agricultural market. Attention of big advertisers; The view that the farming market may be shrinking in terms of people, but not in terms of dollars; The demographics of its viewers.
ACCESSION #
9510167657

 

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