TITLE

The reluctant shopper in the pink

AUTHOR(S)
Wilkie, Maxine
PUB. DATE
October 1995
SOURCE
American Demographics;Oct95, Vol. 17 Issue 10, p15
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Provides an anecdote regarding the author's purchase of salmon-pink jeans. The view that by simply changing the name of a color, a shopper can abandon her scruples; The Color Marketing Group of Alexandria, Virginia; Colors on the group's `in' list for 1995.
ACCESSION #
9510167625

 

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