TITLE

Color me pale banana

AUTHOR(S)
Frost, Dan
PUB. DATE
October 1995
SOURCE
American Demographics;Oct95, Vol. 17 Issue 10, p13
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports that giving a color the right name can bring increased profits. Cooper Marketing's extensive annual surveys on consumer attitudes toward colors; Colors which are in vogue for 1995; The three types of color consumers.
ACCESSION #
9510167624

 

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