TITLE

New venture to promote screen ads in stores

AUTHOR(S)
Mutter, John
PUB. DATE
September 1995
SOURCE
Publishers Weekly;9/25/1995, Vol. 242 Issue 39, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on BookSpeak USA's store-based advertising system known as TriAd. System features; Company's hopes to sign up clients to participate in its advertising system.
ACCESSION #
9510132613

 

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