Why Do People Shop?

Tauber, Edward M.
September 1995
Marketing Management;Fall95, Vol. 4 Issue 2, p58
In each issue of Marketing Management we reprint an important article from a past issue of one of our sister publications. This article first appeared in the October 1972 of the Journal of Marketing. At the time he wrote this article, Tauber was an assistant professor of marketing in the School of Business Administration at the University of Southern California in Los Angeles.


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