TITLE

Why Do People Shop?

AUTHOR(S)
Tauber, Edward M.
PUB. DATE
September 1995
SOURCE
Marketing Management;Fall95, Vol. 4 Issue 2, p58
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
In each issue of Marketing Management we reprint an important article from a past issue of one of our sister publications. This article first appeared in the October 1972 of the Journal of Marketing. At the time he wrote this article, Tauber was an assistant professor of marketing in the School of Business Administration at the University of Southern California in Los Angeles.
ACCESSION #
9510072847

 

Related Articles

  • FROM THE EDITOR. Marshall, Greg W. // Journal of Marketing Theory & Practice;Summer2008, Vol. 16 Issue 3, p181 

    The article discusses various reports published within the issue, including one by Lynnea Mallalieu and Kent Nakamoto on the important insights on salesperson behaviors that are most appropriate in facilitating customer's goals and generating positive emotions to build customer loyalty and...

  • MOTIVATING EMPLOYEES DURING TOUGH TIMES. Emmerich, Roxanne; Morris, Thomas W. // CPA Journal;Oct2001, Vol. 71 Issue 10, p62 

    Discusses the significance of assessing a company's leadership skills. Elements of leadership; Rules of workplace motivation; Importance of switching the focus from customer satisfaction to customer success.

  • SHOPPING MOTIVATIONS ON THE INTERNET: AN EMPIRICAL STUDY OF TRUST, SATISFACTION AND LOYALTY. Po-Hung Lin // International Journal of Electronic Business Management;2013, Vol. 11 Issue 4, p238 

    Online shopping has become one of the most popular shopping styles currently because it leads to competitive advantages on cost saving and profit increasing. The purpose of this study is to investigate the causal relationship among trust, satisfaction and loyalty on Yahoo auction website of...

  • Selecting an Appropriate Standard of Comparison for Post-Purchase Evaluations. Cote, Joseph A.; Foxman, Ellen R.; Cutler, Bob D. // Advances in Consumer Research;1989, Vol. 16 Issue 1, p502 

    Current models of consumer satisfaction/dissatisfaction are limited in that they do not take into account time-related factors, purchase situation variations, and individual difference factors which may result in the use of different standards of comparison in post-purchase evaluations. It is...

  • Affect and Retail Shopping Behavior: Understanding the Role of Mood Regulation and Regulatory Focus. Arnold, Mark J.; Reynolds, Kristy E. // Journal of Retailing;Sep2009, Vol. 85 Issue 3, p308 

    Abstract: Two studies investigate the relationship between promotion and prevention focus, mood regulation, and retail marketplace evaluations and behaviors. Study 1, a laboratory experiment, finds that individuals high in promotion focus regulate their moods more than individuals low in...

  • TESTING A PATH ANALYSIS MODEL OF PRESHOPPING IMAGE, POSTSHOPPING SATISFACTION AND PATRONAGE.... Swan, John E.; Darden, William R.; Trawick, I. Fredrick // AMA Winter Educators' Conference Proceedings;1983, p170 

    Investigates the relationship between preshopping and postshopping image, satisfaction and patronage intentions. Determinants on intentions, causes and consequences of satisfaction; Consideration of the characteristics of the shopper; Discussion of the concept of confidence.

  • Market Force white paper: better together -- integrating customer satisfaction survey and mystery shopping data.  // Marketing Week (Online Edition);11/22/2013, p7 

    The article discusses the importance of integrating data obtained from customers and data collected by mystery shoppers towards providing customer satisfaction.

  • ARE YOU AS GOOD AS THE BEST IN THE WORLD? Sherman, Stratford // Fortune;12/13/1993, Vol. 128 Issue 15, p95 

    Focuses on globalization, and the need for companies to be able to compete with rivals on a global scale. Maintenance of high standards in production; Need to have motivated workers who are determined to make customers happy; Example of the standard maintained by the automobile industry; Views...

  • Tourist Motivation to Some Selected Destinations in Al Dakhiliya Region in Sultanate of Oman. Solanki, S. S. // Journal of Tourism;2011, Vol. 12 Issue 2, p103 

    This study aimed to investigate tourist motivation in selected destinations in Al Dakhiliya Region of Sultanate of Oman. The targeted population of this study was 450 first time foreign tourists who visited to Al Dakhiliya Region in Sultanate of Oman. The results of this study will have...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics