TITLE

Will new ads boost interest in the Wave?

AUTHOR(S)
Darc?, Keith
PUB. DATE
September 1995
SOURCE
New Orleans CityBusiness (1994 to 2008);9/11/95, Vol. 16 Issue 10, p6
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Features the Buddy system marketing campaign initiated by Logan Marketing and Communications for the benefit of the Green Wave, Tulane University's football team. Debut of Buddy system in 1993 to introduce head Coach Buddy Teevins to Wave fans; Previous advertisement of Logan and its success; Focus on Tulane's star players during the 1994 season; Losing streak of the Tulane team; Change in advertising strategy.
ACCESSION #
9510043340

 

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