TITLE

Microsoft manufacturing coolness

AUTHOR(S)
Johnson, Bradley
PUB. DATE
September 1995
SOURCE
Advertising Age;9/4/1995, Vol. 66 Issue 35, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on Microsoft Corporation's Windows 95 campaign. Microsoft's aim to take over Apple Computer's stature; Views of Microsoft Chairman Bill Gates; Apple's anti-Windows marketing campaign; Details.
ACCESSION #
9510014260

 

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