TITLE

New Pfizer Animal Health becomes industry giant

AUTHOR(S)
Bernick, Karen
PUB. DATE
September 1995
SOURCE
Agri Marketing;Sep95, Vol. 33 Issue 8, p48
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses how Pfizer Animal Health, the result of Pfizer Inc.'s acquisition of Smithkline Beecham Animal Health, became an industry giant. Team approach; Livestock markets; Effect on Pfizer's ability to serve dog, cat and horse owners; Core teams; Evaluating teams. INSET: Pfizer and Smithkline Beecham: A good fit..
ACCESSION #
9509231262

 

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