New Pfizer Animal Health becomes industry giant

Bernick, Karen
September 1995
Agri Marketing;Sep95, Vol. 33 Issue 8, p48
Trade Publication
Discusses how Pfizer Animal Health, the result of Pfizer Inc.'s acquisition of Smithkline Beecham Animal Health, became an industry giant. Team approach; Livestock markets; Effect on Pfizer's ability to serve dog, cat and horse owners; Core teams; Evaluating teams. INSET: Pfizer and Smithkline Beecham: A good fit..


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