Investing in incentives

September 1995
Agri Marketing;Sep95, Vol. 33 Issue 8, p40
Trade Publication
Presents the results of a survey of more than 1,000 `Agri Marketing' readers at United States and Canadian agribusiness companies to find out where the premium and incentive dollars are being spent, who is on the receiving end and what changes have occurred. Advertising and incentives; Percentage for motivation; Who is giving what.


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