TITLE

Using incentives in mail surveys

PUB. DATE
September 1995
SOURCE
Agri Marketing;Sep95, Vol. 33 Issue 8, p35
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the reasons for using incentives in a mail survey. Factors that need to be considered before selecting an incentive; Money as the most effective and least biasing incentive.
ACCESSION #
9509231219

 

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