TITLE

Kareem Abdul-Jabbar swears by It

AUTHOR(S)
Darce, Keith; Hart, Katherine
PUB. DATE
August 1995
SOURCE
New Orleans CityBusiness (1994 to 2008);8/14/95, Vol. 16 Issue 6, p8
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the corporate reinforcements by Strength Footwear Inc. for the company's athletic equipment business. Plans for marketing the Heavyrope CrossTrainer with basketball player Kareem Abdul-Jabbar as image model; Athletes who have endorsed the company's products.
ACCESSION #
9509214043

 

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