TITLE

A-W rejects claim authors tricked `Times' list

AUTHOR(S)
Reid, Calvin
PUB. DATE
August 1995
SOURCE
Publishers Weekly;8/28/1995, Vol. 242 Issue 35, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Addison-Wesley's comments on a `Business Week' article which claimed that the coauthors of the book `The Discipline of Market Leaders' have attempted to manipulate the `New York Times' bestseller list. Article as confused and confusing; Legitimate marketing and promotional efforts as the factors in the success of the book.
ACCESSION #
9509210838

 

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