TITLE

The Moderating Effects of Learning Goals and the Acquisition of Product Information on the Limits of Price Acceptability

AUTHOR(S)
Adaval, Rashmi; Monroe, Kent B.
PUB. DATE
January 1995
SOURCE
Advances in Consumer Research;1995, Vol. 22 Issue 1, p225
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Examines the impact of positive and negative product category information on consumers' judgments of price acceptability under conditions in which knowledge about the prices of particular products was acquired intentionally or incidentally. Relationship between perceived value and price acceptability.
ACCESSION #
9509150044

 

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