Boosting the corporate image

Copeland, Beth
August 1995
Indiana Business Magazine;Aug95, Vol. 39 Issue 8, p35
Offers tips on creating and maintaining a positive corporate image. Perception of the marketplace; Role played by the chief executive officer (CEO) in the company image; Employees as goodwill ambassadors; Community involvement; Logo; Phone etiquette; Hiring an outside consultant; Long-term commitment to the corporate image; Measurement of the success of an image campaign; Importance of a solid product or service.


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