TITLE

Work Gatorade

AUTHOR(S)
Wentz, Laurel
PUB. DATE
April 2003
SOURCE
Advertising Age;4/14/2003, Vol. 74 Issue 15, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the role of Omnicom Group's DDB Worldwide, Hong Kong on Gatorade's first-ever global television campaign in April 2003. UV-Lab Rats compares two men competing on a treadmill, one replenishing his strength with Gatorade and the loser with plain water. In Uphill Struggle, athletes struggle to maintain their strength, symbolized by a runner who feels the weight of a parachute slowing him down before drinking a Gatorade.
ACCESSION #
9508817

 

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