Drop in alcohol consumption shrinks dollars spent on ads

Mutch, David
August 1995
Christian Science Monitor;8/9/95, Vol. 87 Issue 178, p9
Discusses the impact of a decrease in alcohol consumption on the advertisements for alcoholic beverages. Statistics on decline in spending on alcoholic beverage advertising; Its impact on other social evils like crime, alcohol-related vehicle crashes; Change in marketing strategies of alcohol industry; Viewpoint of the alcohol industry about targeting advertisements at young people.


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