A wholesome supermarket concept arrives in Essex county

Zepka, Jan
July 1995
Northern New Jersey Business;7/26/95, Vol. 3 Issue 16, p8
Features the New Jersey supermarket chain Fresh Fields, which offers organic produce, fresh fish and hormone-free beef. Creation of the concept by chief executive officer Mark Ordan and chief operating officer Jack Murphy; Principles of health food stores; Profile of the stores' target market.


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