TITLE

Trade promotions: A call for a more rational approach

AUTHOR(S)
Zerillo, Philip; Iacobucci, Dawn
PUB. DATE
July 1995
SOURCE
Business Horizons;Jul/Aug95, Vol. 38 Issue 4, p69
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Discusses the advantages of using trade promotions for the manufacturing industry in the United States. Changing balance of power between manufacturers and retailers in trade; Dangers of trade deals; Effects of trade deals on the consumer; Benefits of trade promotion.
ACCESSION #
9508233786

 

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics