TITLE

Staying close to home

AUTHOR(S)
Dunleavey, M.P.
PUB. DATE
July 1995
SOURCE
Publishers Weekly;7/17/1995, Vol. 242 Issue 29, p142
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the growing importance of parents involved in home schooling as a market segment for children's books. Difficulty of estimating home schoolers' numbers; Challenges in marketing books provided by the variety of home schoolers; Absence of regulations for the segment; Inclination to support smaller book companies. INSETS: Tips for marketing to homeschoolers.;Titles on the homeschooler grapevine..
ACCESSION #
9508042307

 

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