TITLE

Seeking the ideal form: Product design and consumer response

AUTHOR(S)
Bloch, Peter H.
PUB. DATE
July 1995
SOURCE
Journal of Marketing;Jul95, Vol. 59 Issue 3, p16
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The physical form or design of a product is an unquestioned determinant of its marketplace success. A good design attracts consumers to a product, communicates to them, and adds value to the product by increasing the quality of the usage experiences associated with it. Nevertheless, the topic of product design is rarely, if ever, encountered in marketing journals. To bring needed attention to the subject of product design and enable researchers to better investigate design issues, the author introduces a conceptual mode; and several propositions that describe how the form of a product relates to consumers' psychological and behavioral responses. After presenting this model, the author describes numerous strategic implications and research directions.
ACCESSION #
9508024312

 

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