A carrot is better than a stick

Burton, Terri; Darce, Keith
June 1995
New Orleans CityBusiness (1994 to 2008);6/19/95, Vol. 15 Issue 50, p8
Reports on the introduction of a checking account fee structure by First National Bank of Commerce designed to encourage cheaper banking practices for clients in New Orleans, Louisiana. Rebates offered by the bank; Requirements to qualify for the bank's promotion.


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