Network TV sex as a counterprogramming strategy during a sweeps period: An analysis of content and Ratings

Shidler, Jon A.; Lowry, Dennis T.
March 1995
Journalism & Mass Communication Quarterly;Spring95, Vol. 72 Issue 1, p147
Academic Journal
Examines the results of a study on content analysis of sexual behaviors in network television in the United States during the February 1992 sweeps period. Evidence that networks use sex as a bait to attract viewers; Comparison of sexual behaviors with rankings based upon actual audience ratings.


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