Penguin's small books create big stir

Mutter, John
June 1995
Publishers Weekly;6/19/1995, Vol. 242 Issue 25, p19
Trade Publication
Reports on Penguin's release of 60 book titles to be sold for 90 cents in celebration of its 60th anniversary. Goal of the publishing house in selling low-cost paperback books; Book contents; Strategies for economic book production; Predictions on the appeal of Penguin's plans.


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