TITLE

Showcase Europe: A primer

AUTHOR(S)
Kuhlman, Kay R.
PUB. DATE
June 1995
SOURCE
Business America;Jun95, Vol. 116 Issue 6, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents a primer on Showcase Europe, a commercial strategy of the United States for Europe. Objectives and strategies of the program; Helping American businesses sell in Europe; Integration of the economies of Central Europe and Russia; American business network; Single market approach; Advocacy and commercial policy.
ACCESSION #
9507050442

 

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