TITLE

Cashing in on China's Burgeoning Middle Class

AUTHOR(S)
Hamer, Andrew Marshall
PUB. DATE
June 1995
SOURCE
Marketing Management;Summer95, Vol. 4 Issue 1, p8
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
In a transition economy still rife with political corruption and "opaque" rules, foreign investors face innumerable risks. But many companies, betting that Chinese pragmatism will prevail in the near future, are looking for inroads to China's wellspring of pent-up consumer demand. With the population steadily shifting to the cities, it seems like all roads lead directly to the urban centers. Although market research is sparse, trendwatching provides some insights into Chinese consumers, making the market somewhat less inscrutable. INSETS: Chinese urban migration.;Urban spending patterns.;Why a Soviet-style breakup is not in the cards.;Hong Kong: China's Window to the World
ACCESSION #
9506282315

 

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