Hibernia ad account remains out of state

Darce, Keith; McClain, Randy
May 1995
New Orleans CityBusiness (1994 to 2008);5/15/95, Vol. 15 Issue 45, p8
Reports on the decision of Hibernia National Bank to retain its advertising agency Caldwell VanRiper of Indianapolis, Indiana. Local agencies which competed for the account; Reactions to the decision.


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