Hanes, Crayola, Mattel head for `Mickey's Party'

May 1995
Brandweek;5/15/95, Vol. 36 Issue 20, p5
Trade Publication
Reports on Disney's launch of the children's video promotion Mickey's Summer Beach Party with coupons for `Mickey's Fun Songs' home videos and licensed merchandise. On-pack coupons for discounts on various products.


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