Sega shoots for the stars with $50M Saturn intro

May 1995
Brandweek;5/15/95, Vol. 36 Issue 20, p5
Trade Publication
Reports on Sega's $50 million launch of its Saturn CD-ROM game player. National television commercials; Ten-second teaser spot on MTV and Fox; Direct mail/print support; Tagline for the system; Promotional partnership with Coke; Target market.


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