TITLE

Sega shoots for the stars with $50M Saturn intro

PUB. DATE
May 1995
SOURCE
Brandweek;5/15/95, Vol. 36 Issue 20, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Sega's $50 million launch of its Saturn CD-ROM game player. National television commercials; Ten-second teaser spot on MTV and Fox; Direct mail/print support; Tagline for the system; Promotional partnership with Coke; Target market.
ACCESSION #
9506020306

 

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