Sunkist beached again

Benezra, Karen
May 1995
Brandweek;5/15/95, Vol. 36 Issue 20, p5
Trade Publication
Reports on the launch of Cadbury-Schweppes' Sunkist beverage's `Sunkist Beach Bash,' a teen-targeted summer 1995 sweepstakes kicking of Memorial Day weekend. Airing of commercials on `Beach MTV' and national broadcast television; Local TV and radio advertising support; Fifth tie-in contest with Sunkist and MTV music channel.


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