TITLE

Mars down-sizes M&Ms for nippers

AUTHOR(S)
Weisz, Pam
PUB. DATE
May 1995
SOURCE
Brandweek;5/15/95, Vol. 36 Issue 20, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Mars' launch of M&M Mini's, smaller-sized M&M candies in colorful packaging aimed at children. Advertisements in parenting and women's service books; Point-of-purchase (POP); Direct mail coupons; School bus-shaped boxes; Candy market's move towards toyh-like interactive packaging; Brand sales in 1994.
ACCESSION #
9506020304

 

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