Mars down-sizes M&Ms for nippers

Weisz, Pam
May 1995
Brandweek;5/15/95, Vol. 36 Issue 20, p5
Trade Publication
Reports on Mars' launch of M&M Mini's, smaller-sized M&M candies in colorful packaging aimed at children. Advertisements in parenting and women's service books; Point-of-purchase (POP); Direct mail coupons; School bus-shaped boxes; Candy market's move towards toyh-like interactive packaging; Brand sales in 1994.


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