Sony powers up, samples sat-TV entry

Khermouch, Gerry
May 1995
Brandweek;5/15/95, Vol. 36 Issue 20, p4
Trade Publication
Reports on Sony's entry into direct satellite systems (DSS) television with a burst of trial-inducing events in summer 1995. Sports fans as prime prospects; NFL sponsorship; Multi-million-dollar broadcast campaign; Lowe & Partners/SMS as Sony's advertising agency of record; Marketing of Sony's 18-inch dishes and receivers as a package with content providers DirectTv and United States Satellite Broadcasting.


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