TITLE

Saks refocuses on mainstream consumers with Off 5th sub-brand

AUTHOR(S)
Underwood, Elaine
PUB. DATE
May 1995
SOURCE
Brandweek;5/15/95, Vol. 36 Issue 20, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Saks Fifth Avenue's extension of its reach to encompass value-minded with a catalog and restaged outlet stores for its Off 5th sub-brand. Renaming of eight Saks Clearinghouse factory outlets to Off 5th; Mailing of catalogs; Launch of private-label jeans line in August 1995.
ACCESSION #
9506020301

 

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