TITLE

Disney Toy Story entourage near $100M

AUTHOR(S)
Spethmann, Betsy; Stanley, T.L.
PUB. DATE
May 1995
SOURCE
Brandweek;5/15/95, Vol. 36 Issue 20, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Burger King's (BK) and Nestle's promotional tie-in with Walt Disney's computer animated feature `Toy Story.' Frito-Lay as a potential promo partner; Home video promos with General Mills; Free-standing insert (FSI) efforts with point-of-purchase (POP) support and dedicated television by General Mills and Disney; `Salute to Savings' fall promotion of General Mills.
ACCESSION #
9506020298

 

Related Articles

  • Disney looked Mickey Mouse in marketing toys. Ross, Chuck // Crain's Detroit Business;2/19/96, Vol. 12 Issue 8, p36 

    Focuses on marketing plans by Walt Disney Co. for videotapes and for toys from the motion picture `Toy Story,' in 1996. Absence of expectation for the movie's popularity; Loss of marketing opportunities caused by lack of licensing deals; Comments.

  • Disney mashes spud prank in `Toy Story'. Alexander, Max // Variety;12/4/95, Vol. 361 Issue 5, p6 

    Reports that Walt Disney Co. rejected several gags in the film `Toy Story' which the company thinks are a bit too adult.

  • Early Christmas. Daniels, Jeffrey; Galloway, Stephen // Hollywood Reporter;1/30/95, Vol. 335 Issue 40, p6 

    Reports on Walt Disney's animated film entitled `Toy Story' that uses the voices of movie actors Tim Allen and Tom Hanks. Wall Street analysts' review of film during management presentation; Collaborative work with San Francisco, California independent company Pixar.

  • Disney plotting happier ending for 'Toy Story'. Ross, Chuck // Advertising Age;2/12/1996, Vol. 67 Issue 7, p3 

    Reports on Walt Disney Co.'s plan to write a happy ending to the motion picture `Toy Story.' Release of film on home video for the holiday season; Lack of licensing deals for toys tied to the film; Reasons behind the lack of promotional ideas for the film.

  • Hurray for Hollywood tie-ins. Soeder, John // Restaurant Hospitality;Aug94, Vol. 78 Issue 8, p38 

    Reports on the successful motion picture tie-in promotions of restaurant chains in the United States. McDonald's and Hollywood, California-based Universal Studios; Burger King and Walt Disney Pictures; Terms of the deal.

  • Burger King to serve up `Pocahontas'. Busch, Anita M. // Variety;9/5/94, Vol. 356 Issue 6, p11 

    Reports on the business agreement between Burger King and Walt Disney Co. for the promotion of the animated film `Pocahontas.' McDonald's Corp.'s negotiation with Warner Bros. for its `Batman Forever' and Amblin Entertainment's `Casper'; Walt Disney Co.'s previous promotional partnership with...

  • Pizza Hut get friendly with 'Casper' promo. Fitzgerald, Kate; Whalen, Jeanne // Advertising Age;9/26/1994, Vol. 65 Issue 40, p45 

    Reports on Pizza Hut Inc.'s promotional tie-in partnership with Universal Pictures for the motion picture `Casper.' McDonald's Corp.'s alienation from the home video retail industry; Walt Disney Co.'s tie-in partnership with Burger King Corporation.

  • BK, `LK' to roar again at X-mas. McCarthy, Michael; Benezra, Karen // Brandweek;9/5/94, Vol. 35 Issue 34, p1 

    Reports on Walt Disney Co.'s plans for a second marketing blitz behind the holiday rerelease of the film `The Lion King,' with Burger King Corp. (BK) as a promotion partner. BK's restaging of main elements of its original $40 million promotion; March-through-June 1994 sales for BK; Disney's...

  • STEVE JOBS' AMAZING movie ADVENTURE. Schlender, Brent; Furth, Jane // Fortune;9/18/1995, Vol. 132 Issue 6, p154 

    Declares that Walt Disney Co. is betting on Steve Jobs, the computer industry's ex-boy wonder, to deliver the animated blockbuster film of Christmas 1995. `Toy Story' as the first computer-animated full-length feature film, produced by Jobs' company Pixar; Background of Pixar; Production...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics