Disney Toy Story entourage near $100M

Spethmann, Betsy; Stanley, T.L.
May 1995
Brandweek;5/15/95, Vol. 36 Issue 20, p1
Trade Publication
Reports on Burger King's (BK) and Nestle's promotional tie-in with Walt Disney's computer animated feature `Toy Story.' Frito-Lay as a potential promo partner; Home video promos with General Mills; Free-standing insert (FSI) efforts with point-of-purchase (POP) support and dedicated television by General Mills and Disney; `Salute to Savings' fall promotion of General Mills.


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