Questrom: Sharpen selling to people over 40

Tosh, Mark
January 1995
WWD: Women's Wear Daily;1/17/1995, Vol. 169 Issue 10, p18
Trade Publication
Stresses the need for women's apparel retailers and designers in the United States to enhance merchandising to people over 40 years old. Opinion of Allen I. Questrom, chairman and chief executive officer of Federated Department Stores; Lack of fashion excitement in women's apparel; Continued attempt by retailers to lower operating costs.


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