TITLE

Questrom: Sharpen selling to people over 40

AUTHOR(S)
Tosh, Mark
PUB. DATE
January 1995
SOURCE
WWD: Women's Wear Daily;1/17/1995, Vol. 169 Issue 10, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Stresses the need for women's apparel retailers and designers in the United States to enhance merchandising to people over 40 years old. Opinion of Allen I. Questrom, chairman and chief executive officer of Federated Department Stores; Lack of fashion excitement in women's apparel; Continued attempt by retailers to lower operating costs.
ACCESSION #
9505304448

 

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