Playing the party game

Dunleavey, M.P.
May 1995
Publishers Weekly;5/8/1995, Vol. 242 Issue 19, p48
Trade Publication
Discusses the dispute between United States publishers and booksellers regarding home party plans, a direct-sales technique by publishers in which individuals purchase merchandise, hold a party to sell the products and recruit others to do the same. Discounts and bonuses to buyers and recruits; Direct competition with booksellers; Publishers' response to store protests; Success rate of the technique.


Related Articles

  • Short subjects. Nathan, Paul // Publishers Weekly;8/22/1994, Vol. 241 Issue 34, p16 

    Discusses matters pertinent to United States book publishing and book selling. Release of Dorothy Allison's book `Skin: Talking About Sex, Class & Literature'; Book club rights to `Ladder of Years,' by Anne Tyler; Foreign interest in the book `Alchemy of a Leader: Combining Western and Japanese...

  • New ventures.  // Publishers Weekly;8/22/1994, Vol. 241 Issue 34, p15 

    Reports on new ventures in the United States book industries and trade. Mary Evans Inc.; Dail Literary Agency; Steve Pekich Publishing Consultants; Agence Junior; Miriam Altshuler Literary Agency.

  • Turmoil in the book world. Jarvik, Laurence // World & I;Mar98, Vol. 13 Issue 3, p78 

    Discusses the book business in the United States. Charges that publishers were losing money because of chain stores; Citing of chain stores' corporate greed; Conflict between conflict and culture; Publishing crisis in 1997; Growth in book sales; Forecast in sales growth until the year 2002;...

  • A Good Year After All?  // Publishers Weekly;10/6/2003, Vol. 250 Issue 40, p5 

    Reports on the optimism of booksellers about fall and Christmas sales in the U.S. in 2003. Reason for the optimism; List of top 20 hardcover books for the week ended October 4, 2003.

  • Classic Strategy, Classic Sales. Rosen, Judith // Publishers Weekly;10/6/2003, Vol. 250 Issue 40, p16 

    Reports on the classic books launched by publishers in the U.S. as of October 2003. Number of sold copies of the book "East of Eden" since talk show host Oprah recommended it; Classic books rereleased and repackaged by Penguin; Advertising campaigns unveiled by Penguin to promote its classic...

  • Category Review: Travel Books Less Reference, More Travelogue.  // Book Publishing Report;May2009, Vol. 34 Issue 5, p2 

    The article reports on the decrease in the sales of traditional travel guides in the U.S. publishing industry in 2009. The decline, though still in motion, is attributed to travel sector's reference to travelogues and biographies. It notes the disappearance of travel guide titles from bestseller...

  • AAP: Children's Hardcover Wins In December.  // Book Publishing Report;2/28/2005, Vol. 30 Issue 8, p4 

    Provides information on domestic book sales in the U.S. as of December 2004. Decrease in gross sales in the adult mass market segment; Increase in the children's hardcover sales; Return rate in the religious book category.

  • The Literary Business. Cowley, Malcolm // New Republic;7/3/29, Vol. 59 Issue 761, p172 

    Focuses on the profession of publishing as a literary business in the United States. Methods adopted by the publishers for business growth; Issues related to the price of the books, production cost, and profit to the booksellers or publishers; Description on the economic conditions that produced...

  • New Answers to Old Questions. Milliot, Jim; Mutter, John; Baker, John F.; Roback, Diane; Nawotka, Edward // Publishers Weekly;5/26/2003, Vol. 250 Issue 21, p35 

    Presents information on how U.S. publishers can better compete in the marketplace during the 2003 Publishing Summit in New York City. Trends at Hastings Entertainment; Impact of the expansion of used-book sales on the Internet; Gap between the amount spent by publishers to promote their titles...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics