TITLE

Playing the party game

AUTHOR(S)
Dunleavey, M.P.
PUB. DATE
May 1995
SOURCE
Publishers Weekly;5/8/1995, Vol. 242 Issue 19, p48
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the dispute between United States publishers and booksellers regarding home party plans, a direct-sales technique by publishers in which individuals purchase merchandise, hold a party to sell the products and recruit others to do the same. Discounts and bonuses to buyers and recruits; Direct competition with booksellers; Publishers' response to store protests; Success rate of the technique.
ACCESSION #
9505251746

 

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