Listening to the Voice of the Customer: Four Shades of the Green Consumer

Byus, Kent; Deis, Donald
October 2013
SAM Advanced Management Journal (07497075);Autumn2013, Vol. 78 Issue 4, p4
Academic Journal
The article focuses on the study analysing a randomly selected data-base of 1,000 e-mail addresses to determine the preferences of green customers. The study used hierarchical method cluster analysis, the use of ordinal regression analysis, cluster and determinant analysis. The study showed the advantages of corporate social responsibility (CSR) and socially conscious policies.


Related Articles

  • THE EXAMINATION OF RELATIONSHIP BETWEEN ORGANIZATIONAL CULTURE AND SOCIAL CAPITAL IN MASHHAD WATER & WASTE WATER CO. lari, Masuod Taheri; Shekari, Gholam Abbas; Bakhshandehfar, Sara // Interdisciplinary Journal of Contemporary Research in Business;Nov2012, Vol. 4 Issue 7, p391 

    Introduction: Organizational culture and social capital are manageable phenomena. Its meaning that , those can be achieved if the managers and policy makers have realized the importance of these two components and how it's grow and expand. This research was aimed to study Relationship between...

  • Corporate Social Responsibility and Management Education: Changing Perception and Perspectives. Kiran, Ravi; Sharma, Anupam // Global Journal of Management & Business Research;May2011, Vol. 11 Issue 6, p57 

    Purpose - This paper aims to help understand how Students of Management Education perceive the introduction of Corporate Social Responsibility (CSR) in their Curricula. Design and methodology - The research tried to find out through the curricula of Management Schools to access whether CSR was...

  • THE SOCIAL RESPONSIBILITY IN THE ROMANIAN BANKING ORGANIZATIONS. Popa, Oana // Annals of the University of Craiova, Economic Sciences Series;2010, Vol. 3, p1 

    The purpose of the article is to study the visible actions of social responsibility (SR) in the romanian banking organizations. The research aimed to highlight the most active and non active banking organizations in Romania, regarding the implementation of SR. The main domains they are...

  • SUSTAINABILITY REPORTING: RHETORIC VERSUS REALITY? Pennington, Lenore K.; More, Elizabeth // Employment Relations Record;2010, Vol. 10 Issue 1, p24 

    Organisational sustainability requires companies to incorporate environmental, social and economic objectives into their operations. In response, there has been a notable increase in organisations reporting on environmental and social issues. This paper argues that sustainability reports cannot...

  • Ecological component of social responsibility of business (experience of Poland and Ukraine). Shapoval, Valentyna; Ashcheulova, Oleksandra // Common Europe: Ukraine & Poland under Conditions of Globalizatio;2012, p183 

    The paper studies ecological responsibility as a component of social responsibility of business. It is determined that ecological responsibility predicts not only damage but also preventive events. Experience concerning ecological responsibility realization by Polish and Ukrainian business...

  • Being the change. Nicholson, Natasha // Communication World;Sep/Oct2011, Vol. 28 Issue 5, p3 

    The article offers the author's insights on the change in the business environment. The author says that consumers are driving the change in social responsibility and cause-related marketing of businesses. She also states that businesses have no choice but to accept the idea that customers...

  • ROLLOUT FOCUS... ETHICAL CLAIMS.  // Food Processing (00156523);Apr2016, Vol. 77 Issue 4, p24 

    The article focuses on a study by market research firm Mintel which reveals that majority of consumers in the U.S. buy ethically produced goods to feel good maintaining skepticism about ethics of its manufacturer and presents charts on consumers' response to ethical claims of firms. Topics...

  • Market Segmentation Through Numerical Taxonomy. Lessig, V. Parker; Tollefson, John O. // Journal of Marketing Research (JMR);Nov71, Vol. 8 Issue 4, p480 

    This article proposes a procedure for identifying customers likely to respond similarly to marketing stimuli. Its findings are in general agreement with our proposed market segmentation methodology and provide evidence in support of relationships between consumer characteristics and buying behavior.

  • Will the Real Consumer Activist Please Stand Up: An Examination of Consumers' Opinions About Marketing Practices. Hustad, Thomas P.; Pessemier, Edgar A. // Journal of Marketing Research (JMR);Aug1973, Vol. 10 Issue 3, p319 

    When the sample had been divided into three groups according to attitudes about business and marketing institutions and practices, it was possible to describe differences between the pro-business and anti-business groups in terms of a variety of personal and life-style characteristics. The...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics