TITLE

Listening to the Voice of the Customer: Four Shades of the Green Consumer

AUTHOR(S)
Byus, Kent; Deis, Donald
PUB. DATE
October 2013
SOURCE
SAM Advanced Management Journal (07497075);Autumn2013, Vol. 78 Issue 4, p4
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article focuses on the study analysing a randomly selected data-base of 1,000 e-mail addresses to determine the preferences of green customers. The study used hierarchical method cluster analysis, the use of ordinal regression analysis, cluster and determinant analysis. The study showed the advantages of corporate social responsibility (CSR) and socially conscious policies.
ACCESSION #
95052327

 

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