TITLE

Understand women if you want to sell cars, consultant says

AUTHOR(S)
Cheramie, Paul
PUB. DATE
April 1995
SOURCE
New Orleans CityBusiness (1994 to 2008);4/24/95, Vol. 15 Issue 42, p17
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the advice of The Meyers Group's Gerry Meyers regarding the selling of cars to women. Differences in the buying habits of men and women; Marketing strategies that appeal to women; Role of wives in the purchase decisions of couples.
ACCESSION #
9505181018

 

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