TITLE

Why won't television grow up?

AUTHOR(S)
Thomas, Vicki; Wolfe, David B.
PUB. DATE
May 1995
SOURCE
American Demographics;May95, Vol. 17 Issue 5, p24
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Emphasizes the need for changes among television networks in order to service a maturing American audience. Growth in the number of experienced, affluent and older customers; Influence of outdated thinking and inaccurate statistics on television executives; Bureau of Labor Statistics' Consumer Expenditure Survey data on household members. INSET: Tom and Rafe Terrizzi (interview)..
ACCESSION #
9505170157

 

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