TITLE

Chain chain change

AUTHOR(S)
Mutter, John
PUB. DATE
April 1995
SOURCE
Publishers Weekly;4/24/1995, Vol. 242 Issue 17, p23
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on changes in chain store marketing strategies in the United States. Increase in size; Addition of varied stock; Competition; Marketing of books.
ACCESSION #
9505121889

 

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