TITLE

Readership surveys

AUTHOR(S)
Katcher, Bruce L.
PUB. DATE
April 1995
SOURCE
Folio: The Magazine for Magazine Management;4/15/95, Vol. 24 Issue 7, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Provides tips on gathering opinions of readers in surveys. Selection of the right survey method; Simplicity; Asking of interesting questions; Offer of incentives; Planning of data analysis in advance; Prevention of alteration of results by readers; Listening to reader feedback.
ACCESSION #
9505104607

Tags: READERSHIP surveys

 

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