TITLE

Brand move by Conde Nast

AUTHOR(S)
Kelly, Keith J.; Sloan, Pat
PUB. DATE
April 1995
SOURCE
Advertising Age;4/17/1995, Vol. 66 Issue 16, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Conde Nast Publications' branding campaign due to be unveiled in the fall of 1995. Plan to increase interest in reader research for traditional magazines; Preliminary planning for television and print advertising campaign; Appointment of Steve Blacker as vice president for market research.
ACCESSION #
9505102384

 

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