TITLE

A new cola two-steps in

AUTHOR(S)
McClain, Randy
PUB. DATE
April 1995
SOURCE
New Orleans CityBusiness (1994 to 2008);4/17/95, Vol. 15 Issue 41, p1
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on plans to market test a new soft-drink, called the Zydecola, in Louisiana. Amount spent by Robbie Robertson and partners in developing the product; Amount needed to market test the product in Louisiana; Details of the marketing plans; Comparison with regular soft-drinks.
ACCESSION #
9505090103

 

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